BTA Statement On Revolve Yacht Event

June 10, 2021

The Bermuda Tourism Authority [BTA] said they “shared full support for an investigation into the possible breach of Covid protocols at the yacht event on June 8.”

A spokesperson said, “The BTA assisted local organisers’ administrative filings, including group exemption applications for a series of photo-shoots and on-site destination support for influencers’ social media activities. The applications did not include permission for a boat raft-up.”

Chief Executive Officer Charles H. Jeffers  said, “I am committed to being transparent and open with the community as we face challenges in the sector. Our role is to grow the tourism economy in a way that is balanced, authentic and sustainable. We market the island, leverage relationships and provide destination services to ensure that our visitors experience the best of Bermuda.

“Group business provides an essential source of revenue for tourism entrepreneurs, the local creative industry, and the hospitality sector. Group travel generates business for our hoteliers, DJ’s, performers, event planners and other tourism operators.

“Local organisers developed and managed the series of events. At the same time, our team provided support and guidance, leveraging a social-media agreement to amplify the profile of Bermuda and send the message that Bermuda is open to attract even more visitors for the critical summer season. Unfortunately, there may have been a breach of approved protocols.

“We understand the Bermuda Police Service has launched an investigation into the circumstances, and we await the outcome. Our team is committed to ensuring that our processes and support are thoughtfully delivered with consideration for fairness, safety, and balanced growth for Bermuda.”

The BTA added, “Global fashion brand, Revolve returned to Bermuda to showcase summer fashion with sixty-five style influencers, models, and bloggers on its #RevolveAroundTheWorld tour. The group, which was last in Bermuda in 2018, showcased their portfolio of fashion brands integrating Bermuda’s natural backdrops, local cuisine and cultural experiences throughout their social media-driven marketing.

“International reggae artist Shaggy performed a 20-minute set for the influencers at a yacht event on Tuesday, June 8. The group was granted large group event exemptions for a series of bubbled activities for the fully vaccinated guests and crew. The Bermuda Tourism Authority did not provide financial compensation to influencers.”

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You can find more information on the links below and also on our dedicated website, which is the most comprehensive resource and historic record available of Bermuda’s handling of the pandemic.

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Comments (8)

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  1. dunn juice says:

    More hot air.

  2. RastaCutty says:

    BTA were fully aware of everything about this event prior to them flying in and they just play like they knew nothing. Charles you say you support local creatives, so why is there an international film and photography crew here with them? Did they have to get work permits? No, you just brought them in under the idea they are on vacation. You do this for every single international event and no locals get hired for creative work. BTA you guys knew and planned everything to do with this event but pretend you knew nothing.

  3. Ringmaster says:

    The BTA is supposed to be non political, and was until the PLP took it back. What has the BTA done recently to attract visitors? They are past their use by date. It should be very easy to fill all the beds available because there are so few. Had the OBA not attracted St Regis, Bermuda would be in an even worse position. Now the word will be out that Bermuda is more interested in using stupid rules to make a criminal out of you than making Bermuda attractive, which Bermuda desperately needs.

    Where is the update on the Southampton Princess renovation?

  4. Question says:

    So the BTA is now doing its level best to discourage tourists. Great.

  5. 2020 Won says:

    This is what happens when Inspector Hanky Panky is on leave.

  6. Tt says:

    Do we want to attract visitors or do we just want to appear like we do. Choose then stick with it. This whole argument is coming off real contradictory.

  7. Ringmaster says:

    BTA’s new brand. Banning Tourist Arrivals.

  8. Mike says:

    But, Is there an opposition? I haven’t heard from them in months. Who is their leader again?