Minister of Business Development and Tourism Wayne Furbert attended media events and interviews during a recent two-day visit to New York City.
Minister Furbert represented Bermuda at two high-profile events with national travel magazine powerhouse Conde Nast Traveler. The first event, held on Tuesday, September 18th, was a gala reception to celebrate the magazine’s 25th anniversary and also celebrate visionaries who the magazine deemed are transforming the world.
Among those honoured were New York City Mayor and frequent Bermuda visitor Michael Bloomberg, Secretary of State Hillary Clinton, and entrepreneur Richard Branson.
Minister Furbert represented Bermuda again on Wednesday, September 19th at the Conde Nast Traveler 2012 Readers’ Choice luncheon. Bermuda is past winner of the award for “Best Island in the Caribbean and Atlantic” and this year’s winners will be announced in the November issue, available on newsstands in mid-October.
Prior to the luncheon, Minister Furbert started the day with an early morning appearance on the popular “WPIX Morning News” programme. The live show, which reaches hundreds of thousands of New York metropolitan area viewers, featured an interview with WPIX reporter Craig Treadway, who interviewed Minister Furbert on why New Yorkers should consider the island for a vacation getaway.
Treadway made special note of the island’s proximity and ease of access and provided the opportunity for Minister Furbert to tout Bermuda’s new ‘So Much More’ campaign while focusing on the island’s culture, history, dining and other key selling points.
They also discussed the upcoming John Lennon concert and the former New York City resident’s close connection to the island.
Minister Furbert also taped an interview in the afternoon in conjunction with America’s Luxury Marketing Council, a business-building, revenue-generating global community of CEOs and CMOs considered leaders in the field of luxury marketing.
Minister Furbert’s interview will run on the organization’s website, www.luxurycouncil.com, as part of its “Conversations with Leaders in Luxury” video series. Other leaders who have previously been interviewed for the series include: Adam Tihany of Tihany Design, Ted Tang of Leading Hotels of the World, and Harry Hohmeister of Swiss Air.
“This trip has been an extremely productive one from both the business and tourism side,” said Minister Furbert. “New York City is such a crucial market for this destination and this was a great opportunity to come in and build some good will and exposure. I was gratified to experience the very strong positive feelings people have for Bermuda and am excited to see the efforts bear fruit for our island.”
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