BTA Looks Forward To Peak Summer Season

June 29, 2017 | 29 Comments

Kevin Dallas Bermuda June 2017Bermuda Tourism Authority CEO Kevin Dallas has shared a message with tourism industry stakeholders expressing gratitude on the heels of the 35th America’s Cup.

Mr. Dallas said, “The Bermuda Tourism Authority is very grateful for all the individuals and organisations that worked together to execute a stellar destination experience during the 35th America’s Cup, the most significant visitor event in our island’s history.

“Congratulations Bermuda on a job well done!

“Now on the heels of the America’s Cup, tourism stakeholders stride into the peak summer season fueled with positive momentum. Through May 2017, Bermuda’s tourism industry has experienced 17 consecutive months of year-over-year growth in vacation air arrival numbers. Additionally, all indicators show we are pacing ahead of last year for the remainder of 2017.

“The entire team here at the Bermuda Tourism Authority looks forward to working with you to continue this sustained period of growth which is helping Bermuda regain her rightful place as a premier visitor destination.”

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  1. Cow Polly says:

    Kevin – what other tourism streams are you and your team working on besides sports?

    I don’t want to stir the pot but truly, now that gay marriage is legal in this country, why can’t Bermuda get a piece of the LGBT tourism $2 billion industry (Reuters report in 2014)? Let’s take advantage of it before Furbert’s bill gets a hearing

    • eyes open says:

      NEWSFLASH! The LGBT community have been coming to Bermuda for decades, just as they have traveled to other countries for decades that do not allow same sex marriage.

  2. Well said, for being paid $1000 a day.

    • wahoo says:

      If you know what Kevin Dallas makes then you should know how much Chris Furbert makes can you tell us that?

    • Earth watch police says:

      The union leaders make more than the premier.

  3. AC Gone says:

    AC35 is gone, now your real probationary period starts Sir Dallas

    • Um.... says:

      Good point.

    • Frequent Traveler says:

      Kevin was a fool to take the post now he’ll be the one to feel the blame. Why does he really think the other guy gave it to him like a Christmas present.

  4. Things that make you say Hmmm! says:

    When you come from the worst tourism numbers in 49 years it is expected that you go up. Still no new hotels, no new products and businesses and tourism providers closing up shop left right and center. But thx Mr. Dallas for your kind words. Continue to put lipstick on that pig!

    • Sherbet man says:

      Lol what u spouted is all fake news!

    • Tired Bermudian says:

      New hotels: Ritz Carlton, The Loren, St. Regis
      New products: hydro bikes, seabreacher, airplane tours, twizy rentals to name a few
      New businesses: Kinzumi water sports, hidden gems, LIT (local food restaurant), rum bum beach bar (horseshoe) among others

      Please check your facts before spouting false ignorance

    • sandgrownan says:

      What..the…I don’t….can’t believe what I’m reading….

    • Triangle Drifter says:

      If you pulled your head out of the ground you would see what is going on around you. At the moment the part of your anatomy sticking up says much about you.

  5. Kiskadee says:

    For the first time I feel confident in having Kevin Dallas as head of Tourism. He is a young dedicated Bermudian who is working hard to turn things around .

    • I guess you drank de red kool-aid.

      • sandgrownan says:

        Want ole flip flop to sing at baseball games..or the council of black mayors conference…or a bunch of religious nutjobs…yeah that worked at treat.

  6. Rado says:

    As recently as yesterday somebody asked me (I’m presently in NY on business), how long have I lived in the Bahamas… This happens all the time whenI travel, and I travel at least twice a month. Once in a while they will say Barbados. Quite a few years ago, Bahamas started a campaign “It’s better in the Bahamas.” I think this was not only to differentiate themselves but to grab as much of other folks pie, especially ours, as they could. I think they succeeded spectacularly. I’ve mentioned this to numerous Government Ministers and Premiers through the years, but they all seem more interested in spending millions on “experts.” This is something so incredibly simple to address – e.g There is Only One Bermuda, Unspoilt, Unhurried, Uncommon… (Those uns were a late 70s campaign for us that was incredibly successful) but then whoever wants to listen to the front end providers, the guys who actually give the service and present the product…

    • Toodle-oo says:

      ** e.g There is Only One Bermuda, Unspoilt, Unhurried, Uncommon… (Those uns were a late 70s campaign for us that was incredibly successful) **

      That was back then when we could rely on word of mouth advertising and the ‘uns’ quoted were actually factual in describing the island at that time .

      Sadly , no more .

  7. Rado says:

    ps – Congratulations to Mr. Dallas thus far. The hard work begins now. Apart from keeping up the air arrivals as more and more rooms come online (especially the Air BNB stuff, huge potential to tap Gen Xers and Millenials, a thorough review of the Cruise industry needs to be done with a view to getting more revenue spent on shore and spread around the island.

  8. Sad says:

    Its sad how they are telling lies. I work in the industry. This was the worst year ever May and JUne was horrible having the lowest numbers ever.

  9. Brendall says:

    Under the OBA and BTA, we had 48 and 49-year lows in air arrivals.

    • Toodle-oo says:

      You forgot to throw in that the OBA ‘gave’ 200+ million to billionaires during the AC

  10. Bermuda says:

    Just met a couple visiting from the US East Coast and their exact words were that they believe Bermuda is doing a much better job of advertising itself recently.

    This is their first ever visit to Bermuda and they said they and people they know have always flown straight past Bermuda and headed to the Caribbean as until now Bermuda hasn’t even been on their radar. They were amazed with how quick and easy it is to get here and that the colour of the water is easily just as spectacular if not better than anything farther south. It really sounded as if they wished they heard about Bermuda sooner and, although it was early in their trip, hopefully they’ll be back.

    In terms of advertising, it really seems that the BTA has done an fantastic job the past few years (certainly far better value for money than Global Hue and trips to India to drum up tourism in any case!).

    • Yea ok 2000 job promise says:

      OMG stop the lies. You should be more concerned about a party that has to front SURROGATES to hide their true make up!

      Right oba/UBP.

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