BTA An Official Event Partner For NY SailGP

June 10, 2019 | 19 Comments

With two weeks to go until the third event in the inaugural calendar, SailGP has announced a collaboration with Bermuda Tourism Authority as an Official Event Partner for New York SailGP.

“Taking place on June 21 and 22 from 5 to 6:30 p.m., SailGP will bring the world’s fastest sail racing to the East Coast, with Brookfield Place in Battery Park City serving as the hub of spectator activity. Six national teams will compete in New York City on the Hudson River, just off the Battery and north toward Rockefeller Park, with Ellis Island and Manhattan’s iconic skyline serving as a stunning backdrop,” the organisers said.

SailGP & Bermuda Tourism Authority Collaboration June 2019

“Aligning with SailGP in New York City makes perfect sense. Not only is the island just a 90-minute non-stop flight from New York City, but it is our top feeder market,” said Bermuda Tourism Authority CEO Kevin Dallas.

“Bermuda has long been a top destination for sailing and luxury. As such, many of SailGP’s sailors are familiar with Bermuda’s turquoise waters. Ideal weather conditions, gorgeous waters, deep connections with the international sailing community and host to major sailing events go well together with island life.”

The organisers noted, “SailGP is equally committed to hosting world-class events as well as looking to build the next generation of sailing enthusiasts. During the two-day event, Bermuda will present an immersive activation space in the New York SailGP Race Village, which will be the best place for fans to experience the thrilling racing excitement onshore.

“Located at Brookfield Place in Battery Park City, this free-to-the-public event will be the hub for all activity over the race period, offering access to big screens showing live race coverage and commentary, concessions, the official merchandise shop, the awards ceremony, and other athlete appearances and activities.

“For those who are watching from home, global race coverage spans 91 countries across five continents and is also available via the innovative SailGP APP and social channels. A full list of viewing options can be found here. Bermuda will be visible during the global broadcast via on-course brand signage, along with TV advertising spots. In addition, all six boats will feature Bermuda branding on both sides of the wing mast.”

“We are excited to add the Bermuda Tourism Authority to our partner roster for New York SailGP,” said SailGP CEO Russell Coutts. “I’ve been going to Bermuda since 1989 and have gotten to know the island and the Bermuda spirit well. It’s a beautiful island, a brilliant sailing venue and a fabulous getaway for New Yorkers.

“New York is shaping up to be an event that fans won’t want to miss, whether they are enjoying it from the Race Village on the shore or from one of the ticketed on-water experiences. We are hoping that fans will turn out to support their home team and witness something that’s never been seen before in New York City.”

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Comments (19)

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  1. JohnnyB says:

    Yes! Way to go BTA

  2. Toadinthehole says:

    It is such a shame that this event is not taking place in bermuda, sigh

    • Sandgrownan says:

      Ask Zane why that is.

    • Heal says:

      Makes no sense to me? What does Bermuda get from this? It seems like we are running around trying everything and not getting people to Bermuda? What about a seat sale or free night for every 5th night on Island via a BTA subsidy? Cmon guys just marketing don’t fill seats!

      • wahoo says:

        Oh don’t worry we will have the pga second seeds here for four days each year….that will save us.

    • Sail PLP says:

      PLP has too much pride.

  3. Ringmaster says:

    I’ll bet Bermuda was asked to be a venue but received the cold shoulder. At least the BTA is keeping Bermuda’s name out there even if the PLP won’t support it. Instead of this event taking place, the PLP have embraced the BTA spending $15m over 5 years on a golf game. Four days max. a year, and a few spectators given free tickets.

    • sandgrownan says:

      It’s not in Bermuda because the PLP said NO. That’s it. Anything that even remotely supports the suggestion that the AC was good for Bermuda will be given the cold shoulder. Even if that is to Bermuda’s detriment.

      The PLP ladies & gentlemen. Destroying everything since 1998.

  4. question says:

    If only there were a way to get a large sailing event in Bermuda, that would attract high-spending visitors here.

    • Ringmaster says:

      Makes sense too as it wouldn’t cost as much as last time as Cross Island is built and available. The infrastructure is already here. The PLP don’t want high net worth people coming here spending money and giving employment to Bermudians. They’d rather have a few minor golf players to play a par 3 course in Southampton.

  5. Eve says:

    Sail GP announced on June 8th. Bermuda as Event Partner, obviously Russell Coutts did a last minute sales job to get BTA to do more advertising in NYC. With PGA and now SailGP, BTA is looking more like the old BDoT!!!

  6. Johnt says:

    Attracting sailing races such as this to the island means Cross Island would be put to good use as it was intended to which doesn’t fit the PLPs narrative concerning the project.

    • Heal says:

      That’s the point! This is not happening in Bermuda so Cross Island is not being used! We never needed it as we had Morgan’s Point who could have used the injection of capital from AC but the Milkman and Gibbons killed that and now look where Morgan’s Point is! Cross Island was a money maker for OBA friends and family!

      • Double S says:

        Morgan’s Point is private property.

        What don’t you understand about that?

      • Ringmaster says:

        Morgan’s Point is privately owned, Cross Island is public. Would you have supported the OBA handing over tens of millions of dollars to the owners of Morgan’s Point? Of course not, you would been outraged. You defeated your own argument.

        • LOL says:

          Look pal the PEOPLE that you need to swing back don’t even support the obaUBPEEEEEEee.

        • Heal says:

          If we did support it we would have a much needed hotel there but no we decided to give money to friends! Go suck on that fact!

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