‘Rudolph’ Film Wins TV Ratings By A Nose

December 1, 2011

A Bermuda filmmaker’s evergreen Christmas special chased off a herd of scantily clad supermodels to win the top spot in US TV ratings on Tuesday [Nov. 29].

The 39th CBS broadcast of Bermudian Arthur Rankin Jr.’s “Rudolph the Red-Nosed Reindeer” clocked nearly 13 million American television viewers — a four percent improvement on last year’s figures.

“Rudolph” was so strong it actually attracted more than three million more viewers than a new CBS special aired the same night — “The Victoria’s Secret Fashion Show.”

“The Victoria’s Secret” show drew just 10.4 million viewers — but that was an increase over last year’s disappointing nine million viewers.

First aired on NBC in 1964, “Rudolph” — produced by Mr. Rankin and American partner Jules Bass — remains the highest rated, longest-running special in the entire history of American network television.

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Category: All, Entertainment, Films/Movies

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