BTA: Live Local Entertainment On The Beach

September 2, 2016

[Part of the Bermuda Tourism Authority’s ‘Tourism Forward’ series]

Horseshoe Bay and Tobacco Bay will be vibrant with live, local entertainment this Labour Day holiday weekend.

Since midsummer more local entertainers have been performing at public beaches thanks to a Bermuda Tourism Authority [BTA] grant process that invests in applicants who pitch entertainment experiences that satisfy the kinds of performances visitors are looking for.

Three of the successful applicants were concessionaires at public beaches. In addition to Horseshoe Bay and Tobacco Bay, local musicians performed live at Admiralty Cove once per week for much of the summer.

“We have seen a lack of live entertainment so we’ve provided an opportunity for entertainers and musicians to get back out there and connect with the modern visitor to Bermuda,” said David Thomas of the BTA who worked on the grant process.

“When we as Bermudians travel we normally look for a few specific things when it comes to entertainment. We look to engage with the local culture and we look for it to be a vibrant atmosphere. We now have those things in the island’s beach experience.”

The more vibrant beach atmosphere – at day and night – aligns with the work the BTA has been doing in partnership with government to improve the beach experience for visitors and locals.

Horseshoe Bay

Live Steel Pan Performance [Paul Smith]
Mondays through Thursdays 12:00 pm – 3:00 pm

The Simons Brothers
Thursdays 7:00 pm – 9:00 pm

Working Title
Fridays 9:00 pm – 12:00 am

Conscious Bermuda
Saturdays 9:00 pm – 12:00 am

Tobacco Bay

Ranam Burch
Mondays through Fridays 12:00 pm – 2:00 pm

The Idren Reggae Band
Thursdays & Saturdays 7:00 pm – 8:30 pm

Happy Hour Bonfire with local Guests Acoustics
Fridays 7:00 pm -8:30 pm

Live Art Saturdays [featuring live Capoeira performances]
Saturday 1:00 pm – 2:00 pm

Performance times may change and should be confirmed before attending.

In addition to the live performances both beach concessionaires regularly have local DJs to create a festive atmosphere.

The pop-up and intimate staging of these performances was motivated by the findings of BTA consumer research. The overall strategy with island entertainment is a result of collaborating with local entertainers as part of the BTA’s Entertainment Working Group formed in 2015.

Watch the Tourism Forward video series online at the BTA’s Vimeo channel. Tourism Forward also airs on cable on Channel 82.

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Comments (14)

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  1. Rockfish#1 and#2 says:

    Let us be clear. The BTA “grant” is really a Bermuda Government handout. Until such times as they are self supporting and not relying on taxpayer (our) money, they will be simply spending our taxes.
    When will the BTA become financially independent and run like a business as promised by former Minister Crockwell?

    • hmmm says:

      How would you proposed BTA get their revenue?

      The BTA are costing me and you less money than the old Govt DOT, and are delivering positive results.

      • Rockfish#1 and#2 says:

        Cast your emotions aside and deal with the facts. These activities are NOT the issue!
        You can begin by checking the statements(promises) made in the HOA by Shawn Crockwell, and in other places by Bill Hanbury re revenue and self funding on the part of the BTA.

    • Tourism Advocate says:

      So when there’s a lack of local entertainment in tourism you scream bloody murder and then when someone does something about it you complain about the result. I just can’t with you.

      Clearly there’s a recovery going on and that means more visitors, more money-earning opportunities for locals and more tax revenue for government to pay for roads, schools and all the other things that are falling apart.

      Hopefully, brilliant local entertainers like the Simons Brothers will drown out your silly bickering.

  2. Factual says:

    I hope the live music continues into the Fall where it can be geared more towards locals seeing as many of us avoid touristy areas during the busy season. I would love to plan a big family outing on a Friday night where we could listen to some live music – hopefully not just touristy music though.
    Applause to BTA. Thank you.

  3. codfish says:

    Can the BTA also ensure that the beaches are cleaned of the smashed glass that will inevitably appear after these events? We are still picking large chunks of glass from Horseshoe after the last event 4/5 weeks ago.

    • serengeti says:

      I guess somebody has to be the adult and pick up after the selfish ignorant morons, Bermudians, who thought it was cool to smash bottles on the beach.

  4. Bermudian Thinker says:

    Just quickly, the BTA could be self sustaining quite easily if they were given the taxes that were levied on the tourist when they come to Bermuda. Air and Cruise tax alone is about $55 million a year. Know the facts.

    • Warwick Wonder Woman says:

      Maybe that $55 million goes towards servicing the interest on our massive national debt?

  5. Rick Olson says:

    In addition to the live music and BBQ thru the week at Horseshoe Bay Beach every Sunday is FUNDAY from from 4pm with our DJ’s and this Monday come join our Labor Day party and bring the whole family !VIBE 103 will be on location at 1pm . Come visit Rum Bum Beach Bar WE ARE BERMUDA !

  6. Hotgog says:

    it would be nice to have some live music in the city nights in the clubs