Keeon Minors Wins Marquee Design Contest

May 17, 2021

The City of Hamilton announced that Keeon Minors won the “Bermuda” Marquee Sign Design Contest, receiving a prize of $3,000.

A spokesperson said, “The City of Hamilton is delighted to announce Keeon Minors of Lead x Design as the winner of the “BERMUDA” Marquee Sign Design Contest as a part of this year’s VIVID: Public Art Initiative.

Keeon Minors’ Winning Design

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“Keeon’s design was chosen from over 60 entries and features a variety of colours and picturesque visions of Bermudian landscapes designed in celebration of the island’s flora, fauna, and architecture.

“This week Dwayne Caines, CEO/City Secretary, and members of the design selection committee presented Korie Minors the winning prize of $3,000 who accepted on behalf of Keeon Minors currently stationed in Panama but attended the presentation via Zoom.

Dwayne Caines said, “I want to congratulate Keeon on his impressive design; it is exceptionally engaging and conceptually very creative. I am excited to see the design come to life and I’m sure it will be a strong complement to the existing national identity of Bermuda.”

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“Lead x Design are a Digital Marketing Agency in Bermuda who states their mission is to ‘provide top tier services and media for the Bermuda public and its companies,’ a spokesperson said.

“All design submissions were reviewed by the “BERMUDA” Marquee Sign Selection Committee, which consists of representatives from the City of Hamilton as well as industry experts including the Director of the Bermuda National Gallery Peter Lapsley, the Gallery Director of the Bermuda Society of Arts and Henry Ming a Registered Architect who is also a member of the City Council.

“The “BERMUDA” Marquee Sign Design Contest was launched in March and invited local artists, community groups and individuals to participate in an island-wide contest to conceptualize a design for a freestanding “BERMUDA” marquee sign.

“The sign will be approximately 6ft high, 3ft deep and 35ft wide. Designers were asked to tie in the heritage of the City of Hamilton and have a nod to Bermuda culture to foster a sense of community pride. The contest was for the design element only, not for the fabrication or installation of the art.”

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The City’s Director of Marketing & Communications Jessica Astwood said, “The calibre of entries was extremely impressive, as was the sheer number of the entries. The contest was open to any and everyone in the community, so we had entries from people of various creative backgrounds – graphic designers, students, artists and just everyday people passionate about the idea and giving Bermuda an iconic public art installation.

“Keeon’s design was chosen because his submission really spoke to the intent of the installation: to inspire engagement with the local community and visitors to the island and to enhance the surrounding City environment.

“With this project, we wanted to create an iconic sign that people would be drawn to and want to engage with – one that would also celebrate the local arts community and Bermudian culture, and we feel that Keeon’s design will do just that.

“The City would like to thank all those who participated. The City will work with Keeon to finalize all aspects of the design and is currently looking into responsible fabrication options that are appropriate for the scope of the project. The City location for the installation is yet to be decided.

“The City will make further announcements regarding the location and date of the installation in the coming months.”

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