Butterfield Signs Lifetime Contract With Cervélo

March 19, 2014

Cervélo announced the signing of Bermuda’s two-time Olympic triathlete Tyler Butterfield to a lifetime contract.

Butterfield started off the 2014 season with a bang with his first major professional win at Abu Dhabi International Triathlon last Saturday, He will follow Abu Dhabi with the Ironman France in June, and the Ironman World Championships in Kona, Hawaii on October 11, 2014.

The company said,  ”Cervélo has watched Butterfield advance quickly in long course racing while still remaining a contender on the ITU circuit. Knowing his deep talent, hard work and dedication to the sport, Cervélo is proud to support Butterfield with a lifetime contract, which was solidified before the start of the 2014 racing season.

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“During negotiations with Cervélo, the team was stating their confidence about how I could win major races, and, of course, I wanted to believe them,” said Tyler Butterfield. “I was humbled in how they could have this much belief they had in me at the start. It was very motivating for me and made me start to think of myself that way a little too.”

“I’m not particularly motivated by money, prestige, or any of the normal things and maybe that’s why I haven’t won much before. However, it really motivates me when I feel like I’m doing it not just for me but for others too.

“That’s a part of the reason I went to cycling for a while- I really like being part of a team and enjoyed working for my team-mates more than trying to go for the win myself. Now, I feel like I’m working for my team again. It suits me having it set up like that so I have something to race hard for other than myself.”

tyler butterfield with flag

“It’s not every day you are presented with an athlete like Tyler,” said Lesley Loughlin, Triathlon Marketing Manager at Cervélo. “His commitment, drive and passion for all he does in life is contagious. We are extremely proud that he is a part of our team. We will ensure he has the support, tools and fastest bike available to achieve all of his goals.”

“I am honored to commit to Cervélo with this lifetime contract,” said Butterfield. “There is no other bike on the market parallel to Cervélo. The aerodynamics, fit and precision are exceptional. Cervélo is at the top of innovation, and the team behind the brand are all incredibly supportive and helpful.”

Photo Credit: trimaxhebdo.com

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Comments (6)

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  1. mixitup says:

    Good for him.. I love his humility.

  2. No presure says:

    Good Job dude. Dont let anyone get in your head. Stay Clean! and let haters hate.

  3. Umm.... says:

    Well done, son. Well done!

  4. WhistleBlower says:

    You are an amazing athlete Tyler and I for one am PROUD of your commitment to NEVER GIVE UP!!! You are INSPIRING me!!!!

  5. Truth (Original) says:

    I am so encuoraged by you Tyler ! Keep up the great work you are doing around the world.

    So proud.

  6. Berr says:

    Another homegrown athlete from Bermuda! I love it, best of luck!!!

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