Bermuda Celebrating Its First ‘Purple Tuesday’

November 12, 2019

Increased special-needs parking and mauve-hued menu items are among the special offers today [Nov 12] as Bermuda embraces its first Purple Tuesday, a global campaign to improve customer service for people with disabilities.

UK-based Purple, which founded the international day of recognition, praised Bermuda for commitment to Purple Tuesday.

“We applaud Bermuda for setting National Tourism Plan goals around an improved visitor experience for travellers with disabilities,” said Purple CEO Mike Adams in a new video.

“By enhancing the travel experience for this audience, your island is well positioned to win its share of a multi-trillion dollar consumer market.

“Equally as important,” Mr Adams noted, “you will improve the customer experience for disabled people and their families living in your community every day.”

Chef Yogi at Bermuda’s Utopia Eatery displays a Purple Shredded Chicken Salad menu special to honour today’s global campaign for accessibility

Purple Tuesday Bermuda Nov 2019

The Bermuda Tourism Authority [BTA] and its Accessibility Working Group are challenging customer-facing businesses to commit to sensitivity training in honour of Purple Tuesday.

Training sessions will take place in January, an action item of the National Tourism Plan. Stakeholders already registered to show commitment to better serve disabled consumers include:

  • Ambiance Bermuda
  • Benedict Associates
  • Bermuda Connections
  • City of Hamilton
  • Dolphin Quest
  • Grotto Bay Beach Resort
  • Hamilton Princess Hotel & Beach Club
  • Lifestyles Co. Ltd.
  • Utopia Eatery
  • Department of Workforce Development
OrganisationPurple Tuesday Special OfferLocation
City of Hamilton20+ additional disabled parking spaces throughout Hamilton in the main shopping districts of Front, Reid and Court StreetsFront, Reid & Court Streets in Hamilton
Dolphin QuestThe Special Encounter experience is customised to special needs and offered at a reduced rate for the disabled guest and family/companions. Offered year-round.The Keep, Dockyard
Utopia EaterySpecial menu items: Purple Passion Sangria [$3 per glass with an entrée] and Purple Shredded Chicken Salad17 Front Street, Hamilton

Online registration is still available for sign-ups through the end of the week. It’s also possible to sign up in person today on Nellie’s Walk, Church Street, outside Hamilton City Hall, between 11:30 am and 2:30 pm.

In addition to the BTA booth there, some organisations, including the Department of Workforce Development, will wear purple to show support. Others are providing special promotions:

“It’s so heartening to see the level of engagement from our local community around this first celebration of Purple Tuesday,” said Glenn Jones, BTA’s Chief Experience Development Officer.

“We invite other retailers, restaurants, hotels and other tourism stakeholders to join us in marking this milestone, registering for the special training sessions, and working with us to empower people of all abilities in our community.”

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Comments (4)

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  1. Really says:

    We can’t get parking now and now they reduce it even more? What about us non-handicap customers??? Unreal! Done complain when revenue is down again!

    • Kenny ‘YPlaySolo’ Foggo says:

      Y’all ‘non-handicapped ‘ people can walk from bulls head comfortably… US ‘handicapped’ people can’t do that comfortably… have some respect for the disabled community, until you know what it’s like to live with a disability, then you’ll never know our struggles

  2. Anthony Lee says:

    Every day should be a purple day. If only lawmakers can catch on and erect signs indicating heavy fines for those unqualified persons who park in bays marked for the handicapped. That would really show how much you care.

  3. Anthony Lee says:

    Every day should be a purple day. If only lawmakers can catch on and erect signs indicating heavy fines and penalties for all those unqualified drivers who park in handicapped bays. That would really show how much you care.