BTA Launch Platform To Showcase Businesses

March 25, 2020 | 5 Comments

The Bermuda Tourism Authority [BTA] has launched an online platform to support local businesses that have moved quickly in the wake of COVID-19, innovating what they do to remain viable and continue serving customers.

“Couriers and restaurants are offering kerbside, takeout and home delivery. Yoga instructors are promoting classes online. How-to webinars have been created to assist entrepreneurs and small businesses. And many retail stores are bolstering e-commerce platforms to handle a new wave of online purchases from local and overseas customers now staying at home,” the BTA said.

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“To support them, the BTA created an internal COVID-19 Stakeholder Taskforce, made up of team members in its New York and Bermuda offices, who gathered local vendors’ details via online surveys to push out to the world. A dedicated page created on GoToBermuda.com offers a platform for listings of operational businesses: food and beverage outlets, retailers and niche service providers.”

“Our team is totally inspired by the wealth of creative ideas from so many stakeholders to keep their businesses running and customers served during this period of social distancing,” said Interim CEO Glenn Jones.

“The ingenuity displayed at this moment in our history reflects our country’s agility—which is also the driving mantra of Bermuda’s National Tourism Plan. Agility is what Bermuda’s economy is best known for and what it needs now more than ever.”

Businesses wishing to join the BTA listing can complete a brief form posted on the site; their details will be verified, then added. Stakeholder outreach, travel updates and other helpful resources—including links to social-distancing guidelines and government alerts—are also featured on the platform.

“This project is just one of various initiatives we’ll be driving forward to support those in our industry hit so suddenly by this global pandemic,” said Mr Jones. “Tourism can lead the island’s comeback once the public-health threat is over. Industry must be ready on Day One for that recovery, and our team is already focused on laying the groundwork.”

To view the BTA’s Bermuda Resources During COVID-19 platform, go here.

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As the island and world deals with the Covid-19 pandemic, we are doing our best to provide timely and accurate information, and you can find more information on the links below.

Officials are urging everyone to please follow all guidance like washing your hands, adhering to self quarantine if relevant, and practicing social distancing, and they have asked that if it is not urgent, a necessity or work, to please stay home to prevent the spread of the coronavirus.

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Comments (5)

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  1. Seriously says:

    What exactly is “kerbside”?

    • bluenose says:

      I believe it means where one pulls up to the kerb and whatever you have purchased is brought to your vehicle. SAL for one are doing this.

    • Mike Hind says:

      Kerb is another, completely valid, spelling of curb.

  2. Really says:

    Sounds like BTA is trying hard to justify them big salaries while we get $500 a week which is next to nothing when compared to the people at the BTA and our politicians!

    • sage says:

      BTA should be suspended for the next 3 months. $1000 a day must be nice.

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