Video: Tourism Launch ‘Arts & Culture Season’

November 3, 2014

[Updated with video] The Bermuda Tourism Authority [BTA] has unveiled a new strategy to attract more visitors to the island during the shoulder season, with the period of November through March –typically the slowest period on Bermuda’s tourism calendar — now known as the Arts & Culture season.

“Visitors tell us they are keenly intrigued by our historic confluence of Caribbean excitement and British flair. The Arts & Culture season will focus on that intrigue,” said Pat Phillip-Farin Chief Products & Experiences Officer at the BTA.

The BTA said, “The National Tourism Plan identifies Bermuda’s seasonality between November and March as an obstacle to growing the economy and increasing hospitality jobs. The BTA Products and Experiences team believes a strategic focus on arts and culture will appeal to Bermuda’s target audience and help solve the seasonality issue.

“Some of the options in the new Arts & Culture Season already existed outside of the BTA, some were tweaked to better align with the new strategy, and some are going to be implemented for the first time. It’s a robust collection of products and experiences, some of which were highlighted today at a launch event at Fort Hamilton:

  • Restaurant Weeks will be tweaked to include more Bermudian authenticity, which is what visitors say they want in BTA surveys. Restaurant stakeholders are being asked to create Bermuda-inspired menus during Restaurant week, which will include a featured Bermudian course or a dish using local ingredients.
  • The BTA plans a greater profile for stakeholders in St. George and St. David’s which are ground zero in Bermuda’s historical narrative. St. George is a UNESCO world heritage site and represents the Caribbean-British connection which visitors highlight as important to their experience.
  • The former Rendezvous calendar created in conjunction with the Department of Community & Cultural Affairs has been shaken up. The result is called Uncovering the Arts. This new calendar, which begins today, will be an insiders’ guide to Bermuda’s cultural treasures. The calendar now includes special tours and activities at the island’s forts, more Eco tourism offerings and new tours by land and on the water.
  • For the 40th anniversary of the Bermuda Festival in January, the Tourism Authority will make the festival one of its Signature Events as part of its Arts & Culture focus. The Festival organizers have already made public international headliners, the legendary Ellis Marsalis and renowned cellist Yo Yo Ma, demonstrating the high caliber of world class talent Bermuda attracts to perform on her shores.

Mrs. Phillip-Fairn said, “Based on the data we’ve studied, we believe our target audience will respond well to an invitation to explore Bermuda’s visual arts and food, our culture and heritage, our ecology and festivals.”

BTA Uncover The Arts Bermuda, November 3 2014-3

The Products and Experiences team has also identified repurposed special offerings for couples, Food Festivals, gombey performances and the exploration of Bermuda’s shipwreck heritage as additional assets to leverage during Arts & Culture Season.

The BTA marketing team in New York will promote a new Arts & Culture focus to potential visitors and the on-island team will begin immediately educating front line tourism officials on these new offerings.

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Comments (16)

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  1. Ami says:

    A Visual Art Festival please!

    • Gingerbread man says:

      Man U are everywhere

    • Yellow Mellow says:

      They are confused. We have a Festival in January with barely a Bermudian participating and they wish to support that and then say they are for authentic events. Nonsense. I tell you what confusion. Dr. Brown had it right with Golf and spa season. This new initiative will NOT work because the officers themselves are illiterate about Bermuda culture and do not know and or support anything that is genuinely authentic because they are locked in glass houses. Another failure. Nice PR but a failure for sure.

  2. One of Bermudas / Bermudians major problems over years is we’ve been afraid to reach for the stars. By attempting something new and utilizing that which we have with a different approach… Otherwise it’ll remain the “same ole 2 & 6″ and needless to say, we make no headway :-(

    • Colourful says:

      Raymond Ray is an example of someone who has an opinion but has done little research and does not understand or even know Bermuda culture or where to find it. And from them we take our advice. Lord help us.

  3. Rick Olson says:

    I believe that people want to have FUN in a relaxed atmosphere eat drink party GAMBLE or just plain RELAX this sounds like another big waste of money !

    • JAWS says:

      OMG what the flipper!

      I agree Rick this is a waste of MONEY. Bring on the party and gambling.

  4. seament says:

    Where’s my positive Rick “o” when we need him?

  5. Colourful says:

    This is so funny. They role out the Gombeys, the boys in skirts (Scottish dancers) a bee-keeper and an authentic Bermudian who has been doing the same play 17 times with barely a variation on theme…..although she does know and cherish our history) but how boring and the figures will show it. No genuine heart in it.People will see it was all contrived. Why are they even bothering.? Because they are LOST. Lord help us.

  6. Colourful says:

    Authentic? Give me a break. I want to hear authentic Bermudian accents and go to things that are on all the time and are NOT contrived like all of this is. why contrived? Because we fail miserably to support grass-root activity.

  7. Danny says:

    So how is this new?

  8. sebring says:

    Gombeys! realy what clientel are you trying for? i agree with rick on this one !

    @colorful / grassroots activity ? what do you mean?

  9. Proud2bBermudian says:

    I think this is a good initiative. I hope that the BTA and their partners will make good use of all the local talent and history that we have. We already have “so much more” to offer!!! And as a side note…I really don’t see why this has to be a “off season” initiative. Should we not promote our arts and culture all year round? Just a thought!

  10. somuchless says:

    Three words. They need help.

  11. Skeptic says:

    Sad thing is that they do not bother to collaborate with the arts and culture organizations experts in Bermuda, and insist on working in a vacuum churning out childish and contrived efforts that miss the real energy and experiences available here.

  12. watching says:

    this is ridiculous.