Bermuda Featured In Magazine Swimsuit Issue

June 1, 2015

[Updated] Triathlete Magazine, the leading international publication for triathletes, cast Bermuda in a starring role for its annual swimsuit issue, which hits newsstands on June 9th.

Flora Duffy, Bermuda’s own two-time Olympic triathlete, is a reader of the magazine and is impressed with the latest issue after getting an advance peek.

“Bermuda photographs so beautifully and looks really good in the magazine,” Ms Duffy said. “Triathlete Magazine is known as one of the main resources in the sport.

“This exposure shows off the island to a group of athletes who travel a lot and especially enjoy places with naturally beautiful landscapes and exciting outdoor activities.”

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After pitching and planning with the Bermuda Tourism Authority [BTA], the Triathlete Magazine photo shoot took place over a five-day period in January at various locations, including Grotto Bay Beach Resort.

A destination guide accompanies the feature, highlighting a number of Bermuda’s top restaurants, resorts and activities. In addition to the multi-page feature in the print magazine, images and behind-the-scenes videos from the shoot will be available online in late June.

“With its miles of stunning pink-sand beaches and crystal-clear water, Bermuda was the ideal locale for our annual Triathlete swimsuit photo shoot,” said Bethany Mavis, managing editor of Triathlete Magazine.

“Once we arrived, our crew was pleasantly surprised by the island’s vibrant triathlon community and warm hospitality.”

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“We are thrilled to celebrate Bermuda’s beauty and strength – alongside the beauty and strength of the amazing athletes featured in Triathlete’s swimsuit issue,” noted Victoria Isley, chief sales and marketing officer for the BTA.

This is one more example of how Bermuda collaborates on-island and off-island to reach active, adventure-seeking travellers.”

“This program extends from the pages of the magazine into video and the publication’s extensive social channels, inviting travellers to see and experience the island in a new, exciting light.”

Triathletes are fanatics about their training, according to Ms Duffy, and often can’t resist a run, swim or bike ride while on vacation.

“When I’m on vacation with my boyfriend we always go for a run somewhere; it’s an excellent way to see the destination,” she explained. “I think athletic people in general have the same mindset when they travel and Bermuda is doing a good job appealing to those adventurous, outdoorsy sensibilities.”

Triathlete Magazine is known for embracing not only Bermuda’s beautiful scenery, but also its athletes, with Flora Duffy and Tyler Butterfield, as well as his wife Nikki, gracing the publication’s pages over the years.

In 2012, the Butterfields covered the magazine’s April offering, as the issue asked, “Juggling with parenthood? How the pros [like Nikki and Tyler Butterfield] make it work.”

In early 2014, Tyler Butterfield was again featured by the magazine, with the international publication spotlighting his second place showing at the Ironman Cozumel in Mexico in late 2013.

Finally, in 2014, Bermuda’s Flora Duffy was featured twice by the magazine, including a look at her resurgence after she claimed a string of XTERRA victories in Utah, South Africa, Nevada, Australia and Alabama, and an official nod as “Most Impressive Crossover” in the publication’s Best of 2014 Awards.

Update: A look at the 2015 Triathlete Magazine swimsuit issue, set in Bermuda, is below [PDF here]

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Comments (24)

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  1. openmind says:

    So non Bermudians are allowed to model in Bermuda? Surely they could have found Bermudians…

    • .am says:

      They’re athletes, not models.

      • Onion says:

        But why male models?

        • Unbelievable says:

          Why male models? What? Did someone just ask that question?

    • Bermyman says:

      To think! They breathed our oxygen to!

    • North Rock says:

      I like the name ‘openmind’…although the existence of a brain in this case is questionable…if you’re going to make such incredibly asinine statements …thats fine but can you choose another pseudonym….like IMAFOOL

    • outkasted says:

      how many triathlon models are in BDA

      • tilti says:

        At least one apparently. The woman in these works on Island as an accountant.

    • Mockingjay says:

      Nice promotion, but nothing cant beat the Jet Magazine models.

  2. Raymond Ray says:

    I personally want to thank Triathlete Magazine, B.T.A for exposing Bermuda to so many millions of others…for free!

    • Raymond Ray says:

      By the way take note of the latest highlights in Condé Nast, featuring Bermuda. Once again I thank all at B.T.A. for doing “justice” for all!

    • Eve says:

      Raymond, you may want to check again, these various magazine articles are NOT FREE. The BTA paid for them with other stakeholders like Grotto helping out with special room rates, etc.

      • Mockingjay says:

        Hanbury should use part of his $1000,00 a day pay.

      • Legalgal says:

        Yes, that’s how it works. Called an investment. Well done for figuring it out and putting Bermuda on the map.

  3. Maddog says:

    Awesome exposure for Bermuda. Too bad they could not feature Flora and Tyler on their home turf….but the photos look amazing. Thank you Triathlete Magazine for showcasing Bermuda to the rest of the world. We aprpeciate the coverage!

    • Mockingjay says:

      Are you SERIOUS, if you wanted the best photo’s they should’ve came during the SUMMER and not to use our Home Grown is embarrassing for them.
      Well when you really look at it Bermudians are usually OVERLOOKED.

      • serengeti says:

        If they left it until the summer to take photos, the issue would not be out until the end of the year, which would have missed the peak tourism period this year.
        But, of course, realizing that takes more than half a dozen brain cells.

        • Mockingjay says:

          Ahh one off my brain cells told me that we had a summer last year.

          • serengeti says:

            So you would have gone in time to last year in your time machine, is that it?

            • Unbelievable says:

              Serengeti, Mockingly doesn’t get it. Leave him alone.

          • islandgal says:

            Haha great reply Mockingjay.

  4. oh dear says:

    Swimsuits in January – on the beach, with a shower too! Really?

  5. Unbelievable says:

    Relax, folks. This is not brain surgery. It’s a tourism ad. Jesus.